AMPLIFIED ENGAGEMENT
Amplified Engagement was a statewide California initiative aimed at promoting and raising awareness for the 2020 Census. This endeavor involved a partnership with NUNA Consulting Group, which was responsible for crafting the messaging for the campaign. Over the course of several months, the project specifically targeted the counties and cities with the lowest response rates for census completion.
Billboard Mockup & Live Example
I collaborated with Blip to secure twenty-five billboards in eight of California's most challenging counties to reach. The billboards were strategically launched in waves, beginning with the Week of Action in early September and concluding with a final push before the September 30th deadline. Moreover, there was an additional five-day push in Los Angeles County that extended through October 5th. In total, the campaign generated an estimated 1,470,652 impressions across 25 billboards over the course of five weeks.
Close-out Report Booklet
Upon project completion, I collaborated with the design team to craft a comprehensive project close-out report. This encompassed metrics from all campaigns, design assets, and on-site photography capturing our work in action.
Gas Station Branding
For this phase of the project, I created promotional materials to be showcased in participating gas stations. This included designing and developing one sheets, window clings, gas pump top advertisements, and ice box wraps.
In collaboration with the vendor AOM, a total of 323 gas pump tops, 323 one sheets, and 26 ice box wraps were installed across 339 different locations. The campaign ran from September 7th to October 15th.
As of October 8, 2020, the pump tops generated 14,930,030 impressions, the one sheets generated 15,874,110 impressions, and the ice boxes generated 2,574,180 impressions.
Alameda County Fairgrounds Camapign
Digital signage and banners were created and placed at the Alameda County fairgrounds.
